Chiliz has launched, what they declare, is the world’s first Fan Token Providing (FTO) for main worldwide soccer membership Juventus.
Giorgio Ricci, Chief Income Officer of Juventus, mentioned:
“We’re proud to be the primary Club to be activated by Socios.com on its platform, inaugurating a brand new approach to work together with our followers world wide.
“This partnership exhibits as soon as once more how a lot technological evolution and innovation are two priorities for Juventus, additionally in the way in which we relate to and join with our fan base. “
- That is the primary time in historical past main sports activities group has been tokenized.
- It’s additionally the primary time ever that cryptocurrency – taken as a complete – has made such a serious step into the mainstream. Juventus have a worldwide fanbase of 423 million and they’re actively advertising and marketing this with a promotional video throughout all their channels. Screenshots from the video included.
- Juventus followers are utilizing $JUV (Juventus Fan Tokens) now to vote within the first ballot on the platform from tomorrow to decide on a brand new purpose celebration track on the Allianz Stadium.
- Six extra launches with world main golf equipment are deliberate for Q1 2020 and plenty of extra large golf equipment are ready within the wings to affix the platform.
- Begin of a brand new period for fan engagement.
- Enormous driver within the mainstream adoption of cryptocurrency
Alexander Dreyfus, CEO & Founder of Chiliz & Socios.com, mentioned:
“The tokenization of Juventus is a seminal second for soccer, however it’s additionally an enormous step ahead into the mainstream for blockchain and cryptocurrency. By means of Socios.com, common soccer followers are being launched to cryptocurrencies, in addition to a blockchain platform the place they’ll participate within the membership decision-making course of utilizing digital property.
“The magic of our platform is that the person expertise may be very consumer-friendly. Followers will have the ability to adapt to Socios.com seamlessly and our potential international viewers is big, beginning with the 423* million Juventus followers world wide.
“We’re the primary movers on this area; nobody else has tried to do what we’re doing as a result of it’s an unbelievable enterprise. Our blockchain-based platform goes to fill a mainstream area of interest for elevated shopper engagement within the digital age. Our app has the potential like no different to be the lead driver within the mainstream adoption of blockchain expertise.
“I look ahead to witnessing the entire ideology of Socios.com delivered to life when Juventus rating their first purpose on the Allianz Stadium in 2020 and 40,000+ followers within the stadium, and numerous extra world wide, have a good time to the tune of a track chosen by followers on our blockchain-based platform.
“Voting begins at this time – Juventus followers who need to get entangled and participate within the decision-making course of ought to obtain Socios.com and get their Fan Tokens now.”
By means of Socios.com, their blockchain-based voting and rewards cellular app for the sports activities and leisure trade, followers of the Turin-based giants can buy $JUV (Juventus Fan Tokens), bespoke crypto property that present the proper to vote on sure membership selections and earn rewards.
Bringing cryptocurrency on to the guts of mainstream sports activities tradition, and concentrating on an enormous fan base of 423* million followers world wide, Juventus is the primary soccer group to challenge Fan Tokens. From at this time, followers can even instantly solid their vote on the primary ballot to be issued by the Serie A Champions on the Socios.com platform – to assist determine which music ought to change The Fratellis ‘Chelsea Dagger’ because the track that’s performed each time Juventus rating a purpose on the Allianz Stadium.
The Serie A Champions will launch a video throughout their channels to announce the launch and the primary ballot to be held on Socios.com. Pictures from this video are included. Followers can select from the next shortlist of 4 songs:
The successful track shall be revealed when Juventus rating their first purpose on the Allianz Stadium in 2020. This would be the first of many polls to come back this season and for a lot of extra seasons thereafter.
Socios.com will maintain six extra FTO’s with main golf equipment in Q1 2020. FTOs for Paris Saint-Germain and Atlético de Madrid will happen in late January, earlier than subsequent FTO’s for West Ham United, Galatasaray and A.S. Roma in February. The FTO for his or her first esports companion, two-time Worldwide Dota 2 Champions OG, will happen in March.
Socios.com additionally has a pipeline of dozens of golf equipment prepared to affix the platform; a number of main soccer golf equipment and groups from different sporting verticals could also be introduced earlier than the tip of 2019.
Voting on the primary ballot begins at this time, however solely these in possession of Juventus Fan Tokens are eligible to vote. The launch value for Juventus Fan Tokens shall be round €2 (this value will fluctuate relying on the trade charge of Chiliz $CHZ, the digital foreign money of Socios.com). A restricted variety of Fan Tokens can be found totally free through the app’s Augmented Actuality function, Token Hunt.
In early 2020, Socios.com will launch the Market function, which is able to enable followers to commerce Fan Tokens immediately within the app. Social interplay can even be amplified with the addition of a chat operate in addition to club-specific video games, permitting followers to compete in challenges. Socios.com can even increase exterior of sport and into leisure sooner or later.
Socios.com is a first-of-its-kind blockchain-based cellular app for sports activities and leisure followers. The app is accessible to obtain for Android, and a restricted beta check model is accessible on iOS. A full launch through the App Retailer is imminent.
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