The Poseidon Basis launched their retail platform connecting shoppers with the local weather results of their purchases on Could 1 in London. Immediately, they introduced a pilot, at Ben & Jerry’s latest ice-cream Scoop Store in London’s Wardour Road, to point out the way it works.
Poseidon’s retail platform permits shoppers to see the local weather change impacts of their purchases at point-of-sale and lets them offset their influence. This can give shoppers the power to make purchases whereas having a carbon-neutral influence on the setting, says Poseidon.
Laszlo Giricz, the corporate’s founder and CEO stated, in an announcement: “Whereas this is only one small pilot, the expertise is now confirmed and could be absolutely scaled and built-in, giving everybody the chance to grasp their very own carbon influence and take motion. In simply three weeks, now we have already protected over 1,000 bushes through the London retailer, equal to an space the scale of 77 tennis courts.”
Poseidon makes use of blockchain expertise to buy carbon credit on behalf of the patron. Final yr, Blockchain News reported that their expertise will forestall the double counting of carbon and will probably be constant throughout jurisdictions. The platform makes use of smart-contracts and a Stellar based mostly token OCEAN (/OCN) to handle the carbon offsetting course of.
The platform makes use of smart-contracts and a Stellar-based token, Poseidon (/PSD), to handle the carbon offsetting course of.
Ben & Jerry’s are taking this one step additional by contributing in the direction of carbon credit from a forest conservation mission in Peru. They’re additionally giving clients the power to make use of the Poseidon platform once they buy their ice cream. Their new Soho retailer was initially a four-month pop-up enterprise however is now a everlasting.
Get ‘em whereas they’re chilly. Our #LONDON Soho Scoop Store is up and funning! Come on down! https://t.co/51H0z5wDeO pic.twitter.com/piH9TVDvEw
— Ben & Jerry’s UK (@benandjerrysUK) Could 15, 2018
In an announcement, Head of Ben & Jerry’s Social Mission Europe Chris Gale stated: “We wish to use each half of our enterprise to help a transition to a low carbon economic system, together with placing an inside value on carbon and setting ourselves formidable targets to scale back our absolute carbon emissions by 80 % by 2020.”
Ben & Jerry’s have beforehand spoken out on the influence of local weather change and created a world ‘Save our Swirled’ marketing campaign forward of the Paris UN Climate Change Convention in 2015. They’ve applied measures to scale back carbon emissions inside their enterprise and have self-imposed a carbon tax.
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