Over the previous few years, folks have grow to be conscious of the truth that their private knowledge is commonly utilized by social media corporations and on-line retailers for promoting functions. As well as, a surge within the variety of current knowledge privateness scandals has pressured extra folks to utilize superior safety protocols in order that they’ve extra management over their non-public data.
TaTaTu may be regarded as a clear social media and leisure platform that rewards customers for not solely creating novel content material but additionally for his or her time. TaTaTu’s customers will be capable to watch content material totally free—nonetheless, earlier than going dwell, the information will first should be accepted.
The platform makes use of an ad-based distribution scheme which rewards content material creators and viewers for his or her time and a focus—thereby permitting the “consumer to grow to be the product”.
Overview of the Platform
- When making use of TaTaTu, community individuals enter right into a relationship with advertisers which permits them to obtain profitable incentives.
- Customers always have full information of how their knowledge is getting used.
- Primarily based on the non-public preferences expressed by a buyer, the platform solely shows essentially the most related merchandise viewer is almost certainly to purchase.
- TaTaTu has helped devise an open surroundings the place folks can get pleasure from free content material with out infringing on the rights of content material creators, manufacturers, and different customers.
- The platform includes a extremely engaging UI that can be utilized by clients with various levels of technical prowess.
TaTaTu shall be powered by a social media framework that has been constructed utilizing blockchain know-how. As soon as the platform is dwell and absolutely operational, customers could have the flexibility so as to add pictures, create movies, touch upon posts, and chat with their associates in a fashion that’s accessible and fairly just like different fashionable platforms equivalent to Fb.
TaTaTu’s cellular consumer interface
Nonetheless, what units TaTaTu aside from different social media service suppliers is the truth that the platform is decentralized and anyone utilizing or contributing to the community is rewarded for his or her efforts within the type of native TTU Tokens. These tokens not solely function rewards however are additionally used as gasoline for promoting and monitoring distribution rights for films and different inner content material. Moreover, based on the official whitepaper, the corporate additionally hopes to launch an e-store within the close to future the place clients will be capable to purchase and promote a wide selection of merchandise.
Lastly, to assist facilitate the graceful working of its platform, TaTaTu Enterprises Ltd takes a small share of income from all transactions however permits customers to retain a majority of the obtained income.
How Does All of This Work?
The TaTaTu platform consists of three core parts, specifically:
- Promoting Video on Demand (AVOD)
- A social media and consumer administration protocol
- A local blockchain and ERC20 token
A diagrammatic illustration of how the platform works
The AVOD module is comprised of a video playback widget which incorporates:
- A video on demand participant
- A film itemizing display
- A film element display
Moreover, the AVOD unit additionally comprises a sequence of distinctive net functions, an iOS app hosted on the Apple App Retailer, and an Android app hosted on the Google Play Retailer (in order to maximise product accessibility).
How funds work throughout the ecosystem
When it comes to its blockchain design, TaTaTu plans on using Ethereum-based sensible contracts to facilitate the creation of clever representations of present rights information which are saved in particular person nodes throughout the community. Every particular person contract will include metadata about document possession, permissions, and knowledge integrity.
Lastly, blockchain transactions are carried out through cryptographically signed directions in order to fastidiously handle the person properties of the information in query. Insurance policies are carried out by the contract’s state transition capabilities, which implement knowledge alternation solely by reliable transactions.
In regards to the crew
Andrea Iervolino is the founder and CEO of this mission. In response to his on-line bio, Andrea launched his first enterprise enterprise on the age of 13, and through the years has produced and distributed over 500 movies. A few of the main hits that Andrea has been related to are Rush, Apocalypto, Sliding Doorways, The Ardour of Christ, and Memento.
Jonathan Pullinger is the CTO of TaTaTu. Having been a Bitcoin miner since 2012, Jon has been actively concerned on this scene and beforehand labored for plenty of established blockchain tasks together with:
- Waves Platform
Lastly, Ed Mcculloch is TaTaTu’s Head of Platform Growth. He has labored at AKQA, TMW, and Starcom, the place he served quite a lot of established purchasers together with:
- Sony Cell
Having been within the crypto marketplace for simply over two weeks, the worth of TTU has remained pretty steady over that point.
TTU token lifetime efficiency knowledge (courtesy of CoinMarketCap)
Whereas initially buying and selling at a fee of US$zero.59 (on July three), the forex was buying and selling at $zero.479 on the time of writing.
As of July 16, TTU possessed a complete market cap of US$46,418,399 together with a token provide of 10,000,000,000 TTU. Nonetheless, of those tokens, solely 96,727,971 TTU have been in circulation.
With the net leisure business in dire want of disruption, TaTaTu appears to be destined for giant issues. Not solely does the service assist scale back platform bias, but it surely additionally ensures that enough rewards are supplied to content material creators and viewers.
If you need to start out investing in TaTaTu, TTU buying and selling pairs are presently out there on HitBTC.